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Research papers

Breakthrough innovation

Traditionally market research is seen as a part of Marketing with its core task to support Marketing and R&D in their relations with consumers.The Market Researcher can do more - that is to help the functions come up with efficient innovative...

Catalogue: Innovate 2006
Author: Alexei Bogdanov
May 10, 2006
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Citation

Bogdanov, A. (2006a, May 10). Breakthrough innovation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/breakthrough-innovation


Magazines

Research World (May 2006)

The football World Cup this summer in Germany is, together with the preceding qualifying games, one ofthe largest competitions in the world. Its importance is enormous -it has a huge impact on productivity and media behaviour, as well as consumption,...

Catalogue: Research World 2006
Author: ESOMAR B.V.
May 1, 2006
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Citation

B.V., E. (2006a, May 01). Research World (May 2006). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-world-may-2006-


Magazines

Research World (April 2006)

‘The Creative Imperative’ also applies to the world of marketing and market research. There is sufficient material demonstrating that market research has its own intrinsic added value. There are a host of case studies which illustrate and...

Catalogue: Research World 2006
Author: ESOMAR B.V.
April 1, 2006
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Citation

B.V., E. (2006a, April 01). Research World (April 2006). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-world-april-2006-


Magazines

Research World (January 2006)

In this respect, one could say that the main purpose of modern market research is also in fact to develop pronouncements for governments and business about what will happen in the future. Providing insights into markets and the motivation of...

Catalogue: Research World 2006
Author: ESOMAR B.V.
January 1, 2006
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Citation

B.V., E. (2006a, January 01). Research World (January 2006). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-world-january-2006-


Research papers

A turnaround triumph

This presentation demonstrates how a well conceived and executed, practical research programme can help achieve a significant turnaround in business performance.The research programme ultimately informed decisions across all major facets of the...

Catalogue: Consumer Insights 2005
Authors: Nikki King, Rob Highett-Smith, Kylie Miller
November 15, 2005
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Citation

King, Highett-Smith and Miller (2005a, November 15). A turnaround triumph. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-turnaround-triumph


Research papers

Eat the rich!

The paper shows two different sides of state-of-the-art qualitative market research and consulting: elucidating the impact of Constructivism on qualitative market research and its implication for the method of ethnographic interviewing...

Catalogue: Qualitative 2005
Authors: Kerstin Klar, Oliver Tabino
Company: SINUS Markt- und Sozialforschung GmbH
November 13, 2005
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Citation

Klar and Tabino (2005a, November 13). Eat the rich!. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/eat-the-rich-


Magazines

Research World (November 2005)

Market researchers generally have their own ideas about what they do. For some it’s a question of solid data collection, for others it's more a matter of providing advice and interpretation based on aggregated information. In addition, there are...

Catalogue: Research World 2005
Author: ESOMAR B.V.
November 1, 2005
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Citation

B.V., E. (2005a, November 01). Research World (November 2005). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-world-november-2005-


Research papers

Expanding market research

Recent years have witnessed a myriad of developments and ideas in the field of Market Research: online research, market ethnography, renaissance of projective techniques, data and text mining, among others.In the wake of these developments, what else...

Catalogue: Latin America 2005
Author: Sergio Poblete Ortega
October 23, 2005
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Citation

Ortega, S. P. (2005a, October 23). Expanding market research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/expanding-market-research


Research papers

Can advertising help to maintain dynamic market equilibrium?

This paper utilises the FMCG category in a mature market with sustained equilibrium and a considerable number of well-established products to assess two assumptions: the stability of the system through time, without launch of new products nor...

Catalogue: Latin America 2005
Author: Macarena Estévez
Company: MindShare
October 23, 2005
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Citation

Estévez, M. (2005a, October 23). Can advertising help to maintain dynamic market equilibrium?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/can-advertising-help-to-maintain-dynamic-market-equilibrium-